Madame Yi – founder of NPO-GreenLife
Continuing the wish of her son who died at the age of 22 in a car accident, Madame Yi Jiefang founded a non-profit making organization called “NPO-GreenLife” in 2002 and devoted her savings, her son’s life insurance and accident compensation, and sale proceeds of her properties in Japan to fund the cost of tree planting in the Taminchagan Desert in Kulunqi county of Inner Mongolia, China. She had organized to complete planting 1.1 million trees, 4 years ahead of the original target date in 2014.
Her story draws volunteers of all walks of life after NPO-GreenLife was featured on a TV program. Her and NPO-GreenLife efforts work towards combating desertification. They draw up a partnership with local farmers. The local farmers take care the saplings as well as the natural herbal plants live symbiotically with the selected reforestation species. It is in their interests to make sure the saplings flourish. The model is sustainable and benefits all parties involved.
Miraculous recovery of desertified Kulunqi (2012)